Over 30 years ago, NordicTrack skiers began popping up in living rooms all over the country. With the help of a vigorous television marketing campaign, a new fitness craze was born. The appeal was obvious—the skier infused the smooth feel of cross-country skiing with the calorie-burning benefits of a total-body workout.
The secret was in the design. Gliding wood skis provided the perfect amount of resistance, the flywheel cables simulated the feeling of actual skiing and the precision adjustments allowed customization for each user.
As time went on, the NordicTrack line grew to include dozens of skier models for sports enthusiasts at every level. Eventually, they expanded into the area they now know best: smooth, low-impact exercise machines. This led to the release of a new line of ellipticals with the patented NordicTrack touch.
A New Era for NordicTrack
With a second wind in the late 1990s, NordicTrack began to expand into other home fitness equipment, including its acclaimed line of treadmills and Incline Trainers. The same flair for ultimate design and comfort led the company to sell strength machines, stationary bikes, steppers, apparel and much, much more.
Life’s An Adventure. Get Ready for It.™
NordicTrack has come to symbolize the means for serious athletes and fitness-buffs alike to “get ready for adventure,” whatever that may be. Whether it’s preparing to rock climb in Yosemite, river raft on the Colorado or simply fit into that new swimsuit, NordicTrack has the solution.
Today, NordicTrack a leading brand of ICON Health & Fitness, and the complete line can be found at NordicTrack.com. NordicTrack products are available around the globe including NordicTrack Australia, Workout Warehouse, Elite Fitness New Zealand, and Treadmill World.
The fitness world is constantly evolving. With new research and technologies comes greater knowledge and better results. ProForm® is the leader in in-home fitness, providing beautifully engineered products that are accessible, affordable, and infused with the latest in fitness technology.
What’s your ultimate goal? Will being healthier let you spend more time with your family? Does your morning workout give you what you need to battle the stresses of the day? Everyone with a fitness goal has a reason to change.
A fitness transformation takes hard work but is made more achievable when the right approach is taken. We believe that taking action will produce change and provide the best opportunity for progress.
For over 30 years, Pro- Form® has offered the motivation needed to start and continue a fitness transformation. We provide the confidence necessary to transform. Whatever your reason to be better, our goal is to instil confidence in you and see you change inside and out.
We are passionate about helping others find success, and we continually lead the industry by staying on the forefront of fitness and providing the most effective workout possible.
Today, Pro-Form is one of the worlds most recognised fitness brands and their complete line can be found at ProForm.com. Pro-Form products are available around the globe including Pro-Form Australia, Workout Warehouse, Elite Fitness New Zealand, and Treadmill World.
Pro-Form®. Smart Fitness Starts Here.
Schwinn® is an American icon, and a leading brand of bicycles, recreation products, and home and commercial fitness equipment. The brand is at the forefront of advances in fitness technology and has been an indispensable player in revolutionizing bicycling and fitness around the world. Schwinn® knows that who we are is in direct relation to where we came from… and the vision of our founders.
Schwinn® Fitness takes everything you know and love about the iconic Schwinn® name and brings it indoors. Whatever motivates you—weight loss, muscle strength or just overall better health—Schwinn® puts your goals well within reach.
From upright and recumbent bikes to elliptical trainers and treadmills, Schwinn® blends exceptional quality and affordability with user-friendly features and technology. So you’ll get a smooth, comfortable workout that makes the most of every ounce of effort and minute of time.
Bring better health into your life by bringing Schwinn® Fitness into your home.
It’s been nearly 30 years since John Duke, a former Yale University and USA National Team oarsman, set up a small shop in Rhode Island, USA to begin fine-tuning his innovative water-resistant rowing machine. With its beautiful design and unmatched feel, the WaterRower quickly gained a cult-like following of both on-water rowers and fitness enthusiasts that had found their perfect piece of workout equipment. As word spread of the new product that simulated the feel of on-water rowing, WaterRower transitioned from simply a one-off product found within the occasional boathouse to an established brand in both the rowing and fitness world.
Flash-forward to today; WaterRower has grown to be one of the premier fitness equipment manufacturers throughout the world. With offices in 14 countries spread throughout 6 continents, we ensure that customers throughout the globe can experience the performance, quality and customer support that continues to make WaterRower an industry-leader.
Through it all, we have stayed true to our beginnings. Each and every WaterRower is still manufacturer in Rhode Island, USA. Our criteria of Ethically-sourced Materials, Handcrafted Quality and Unrivaled Performance continues to inspire our team of 200-plus and ensures a wonderful user-experience for all.
Experience WaterRower today at www.Elitefitness.co.nz
Dedication to Development
The rich heritage of Walter Marcyan, his dedication and unwavering belief in the benefits of strength and fitness training have left Marcy positioned with a clear vision of the future. Founded by the late Dr. Walter Marcyan, Marcy home gym equipment has always had a reputation for being one of the top name brands in the industry.
Walter Marcyan began training with barbells and soon after won the central AAU Light Heavyweight Lifting Championship. In the early 1940’s, Walter Marcyan moved to Santa Monica, California where he began training at the newly established Muscle Beach: a famous training facility that still exists today and where many of the legendary pioneers of bodybuilding such as Jack LaLanne, Bill Pearl, and Arnold Schwarzenegger began their careers. In 1946, Walter Marcyan opened the first of seven strength training gymnasiums, House of Health, in the Los Angeles area. He was the first to offer personal trainers to his members and emphasized the importance of strength training to men, women and children.
In the early 1950’s Walter began building his own strength training equipment for his gyms in Los Angeles.
In 1959, Walter Marcyan founded Marcy Gymnasium Equipment Company. Walter Marcyan believed that everyone should have the opportunity and the knowledge to exercise at home with their own, professional grade equipment. Walter Marcyan was an innovator and a visionary. His patented designs were years ahead of their time and still widely used in commercial and home applications today.
Now, 50 years old and still going stronger than ever, the legendary Marcy brand continues to make its mark by offering new and innovative products to consumers worldwide.
Torque Fitness was founded in 2005 by a team of experts in the fitness equipment industry whose experience designing and manufacturing award-winning innovative strength training systems for Life Fitness, Hammer Strength, Parabody, and Sports Art stretches back to 1979.
The team recognized an opportunity to create strength training products that provide unique attributes to better meet customer needs than many of the look-alike strength products on the market. By maintaining an efficient and agile business structure, Torque Fitness team members are able to be focused on listening to customers and reacting quickly with creative, innovative ideas that differentiate our products with meaningful functions and features.
In any walk of life, constant innovation and improvement is an attitude: Never be satisfied, never finished. Don’t quit.
HyperVibe is company devoted to Whole Body Vibration. Our team is made up of health experts, fitness enthusiasts, and technical professionals based on the Sunshine Coast, Queensland, Australia.
Many years researching, developing, and training with Whole Body Vibration machines made it clear that like other areas of the Wellness industry, the Whole Body Vibration market has its fair share of misinformation, dishonest marketing and inflated prices. Our aim is to provide consumers with the most affordable, highest value for money Whole Body Vibration platforms possible whilst only making claims we can support and be honest in our marketing.
Our products far out-performs our leading competitor’s machines which cost upwards of seven times as much. What’s more, we back our products with a generous warranty and nation-wide after-sales support to give you peace of mind.
Proof of Hypervibe’s devotion to Whole Body Vibration is the collection of machines owned by Hypervibe’s founder Murray Seaton; to date, over 40 machines and growing.
Why spend so much money on machines he knows to be not worth the money?
Realising that the deceptive claims and dishonest marketing used by competitors were not only taking clients away from Hypervibe, it was giving the industry a bad reputation, Murray set out to get independent proof that the competitors machines fail to live up to their own claims and fail to match Hypervibe’s reliability, performance and output.
So far we’re proud to say only one of those 40+ machines has been able to match Hypervibe’s high output but with that competitor’s price tag of around $20,000, we feel confident you’re getting the best possible value for money by choosing a Hypervibe machine.
FreeMotion Fitness was founded in 1999 based on a simple, yet bold observation:
One-dimensional training doesn’t carry over to a three-dimensional world. A place where twisting, turning, and moving in all planes is a daily fact of life.
In December 2000, ICON Health & Fitness acquired the company and established FreeMotion Fitness as its commercial division. As a wholly owned subsidiary, we afford all of the benefits of a globally connected company, yet stand independently with respect to operations, research, development, sales and marketing.
Established in 1977, ICON is the world’s largest marketer and manufacturer of fitness equipment, with a heritage of revolutionizing the industry with innovative products. To ensure customers receive the highest quality and best performing equipment, we have a 21,000 sq. ft. prototype development facility and 140,000 sq. ft. of ISO 9001 manufacturing capacity devoted solely to FreeMotion Fitness’ commercial products.
It all started when Ted Habing, Inspire Fitness’ Chairman, taught himself to weld at the age of 13 so that he could create his own gym equipment.
In 2003, Inspire Fitness was born. Boasting over 100 years combined experience; we pride ourselves on being avid fitness people, creators of unique products that are properly designed to fit the human body, and for going above and beyond to ensure that our customer thoroughly enjoys our equipment.
Bowflex® is the name that’s trusted by over one million people and has been recognized as one of the most effective home fitness solutions for the last 25 years.
Synonymous with fast results, Bowflex cardio and strength products represent years of continuous engineering, refinement and technological evolution. You don’t need to workout harder when you can workout smarter with the innovative fitness products from Bowflex.
35 years of experience manufacturing fitness equipment has established Impulse as the largest fitness equipment brand in China, supplying equipment worldwide.
OEM manufacturer for world leading fitness brands.
Offering complete packages with a commercial grade focus at a competitive price.
Critical components are selected from reputable and reliable international sources.
Utilise industrial designers from the USA and Europe to participate in our product development teams.
Impulse branded equipment is currently being used in over thousands of gyms worldwide.
Body-Solid Inc. is a leading manufacturer and distributor of high-quality fitness equipment for the home and commercial markets. With over 25 years of experience, Body-Solid offers one of the widest arrays of products in the industry including multi-station gyms, free weight machines, a complete line of cardiovascular products, weight plates, kettle bells, dumb bells and fitness accessories.
Body-Solid sells its products to the United States, Canada, and over 100 other countries worldwide. Body-Solid’s dedication to quality craftsmanship, customer service and value has enabled it to develop a premier reputation within the fitness equipment industry. In particular, the company is known for its industry-leading in-home lifetime warranty and its strong commercial warranties.
Body Solid – Built for Life, Built for You.
As the only fitness equipment manufacturer in the world dedicated exclusively to zero-impact cardio, we quickly have become an established leader in this highly competitive industry.
Precise focus and proven performance clearly distinguish the company and benefit you with innovative, award-winning products; dedicated resources; uncompromised quality; and personalized customer service.
Our mission is to create superior zero-impact cardio equipment, including elliptical machines, that customers love and rely on to fuel their lives. Our team is fueled by a relentless passion to invent the absolute best zero-impact machines ever. You can count on it.
Written by Elite Fitness Team,
November 16, 2018
